Before getting into action, we make sure that no stone is left unturned in our research. We prioritise analysing the models of approach, their ‘whys’ and ‘hows’ and subsequent improvements - so our work is always backed by a store of knowledge.

Nobody remembers whoever ran the race; everyone remembers who won. We passionately believe that output is either 1 or 0. We will never settle for anything less than an absolute 1, because fractional effort or a half-hearted attempt is meaningless.

We encourage mistakes because they’re essential to growth. If any of us takes a well thought out bet and it doesn’t work out, it’s absolutely fine. There’s only one rule - the mistakes shouldn’t be on account of negligence, lack of work ethic or impulsivity.

We balance out both quality and quantity, which ultimately maximizes our efficiency. Instead of hyperfixation on achieving one perfect result, we put in effort for multiple quality results achieved timely.

We’re at 200% when it comes to passion. We obsess over finding solutions and upgrading our execution, which is why we’re able to innovate.