Trending innovations in the AR/VR industry
Will Horizon OS be the Android moment for the headset industry?
Horizon OS can potentially be the "Android moment" for the headset industry. Meta aims to establish itself as a computational platform powering virtual and mixed reality devices, similar to Google's Android in the smartphone market.
How?
By opening up the Horizon OS to third-party hardware manufacturers like Microsoft, Lenovo, and ASUS, Meta is creating a more diverse ecosystem for developers, offering consumers a broader range of devices and applications. This move to open-source software expands the market for manufacturers and provides opportunities for content discovery and monetization through platforms like the Meta Horizon Store.
The strategic shift towards an open ecosystem mirrors successful strategies seen with Android and Windows, indicating that Horizon OS could become a pivotal moment in the headset industry, akin to Android's impact on smartphones.
How is Mobile AR revolutionizing E-commerce, Education, and Marketing?
- Mobile Augmented Reality offers a pocket-sized immersive experience, allowing users to easily experience 3D content from any location at any time, enhancing the user experience significantly.
- AR applications like Ikea Place and Houzz utilize AR for Virtual Try-On, showcasing the potential of 3D content on mobile devices for interactive experiences.
- The development of AR applications for mobile devices involves tools that recognize depth, surface, objects, and lighting, enabling the creation of environments for gaming, wayfinding, and more.
- 1.73 billion mobile AR users are projected by 2024, up from an estimated 800 million in 2021.
- AR has influenced close to $60 billion in revenue in 2022, with an estimated CAGR of close to 10% over the upcoming years.
- 15% of classrooms using AR or virtual reality technology helped students achieve higher grades.
- AR tools in education make lessons come to life, allowing students to visualize and interact with complex topics and enhancing understanding and retention of concepts.
- Snapchat has introduced new ‘Sponsored Filters’ as a simplified version of its AR lens format. This broadens the appeal of AR marketing for brands and small businesses and showcases the potential for innovative marketing campaigns using AR technology.
With countless examples, it would be safe to say that mobile AR is shaking things up in e-commerce, education, and marketing, bringing immersive experiences right to the consumer’s fingertips.
Industry Recap
VR headsets are evolving at the speed of light!
Pimax recently introduced the Crystal Super VR headset, which features interchangeable QLED/micro-OLED displays, advanced tracking, eye-tracking, and foveated rendering technology, along with the Crystal Light, a budget-friendly version of the original.
Niantic's 8th wall now supports Apple Vision Pro!
This development has enabled developers to create AR experiences for various devices, including the Vision Pro's VR environment. This integration allows for cross-platform deployment, allowing creators to reach a broader audience on smartphones, computers, Meta Quest, and Apple Vision Pro.
UMaine unveils massive 3D printer for large-scale manufacturing
The Factory of the Future 1.0 is a thermoplastic polymer 3D printer, four times larger than its previous record-breaking printer. It is to be used in large-scale 3D printing to create boats for the U.S. Marine Corps and develop eco-friendly methods for wind turbine blade molds.
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